New business spotlight on Muncy’s Bake Shop

Joanna Pauling can’t think of any better place for her shop than right in her hometown of Muncy.

Muncy’s Bake Shop, 20 W. Water St. sells sticky buns, pies, cookies, bread, and, of course, cakes, many of them having the individual stamp of their customers’ desires.

“People want different things,” Pauling said.

She pointed to a poster plastered with photos of some of the unique, even outrageous cakes created by her and Crystal Millward, who helps run the shop. One customer, for example, wanted a cake designed to look like a poker table. Referring to another cake photo, she said, “Here’s one with shotgun shells and tracks.”

Added Millward: “I don’t think we’ve actually made two cakes the same.,”

Since opening the shop in November, Pauling has kept busy with baking and running her business. Her day starts very early.

“I am usually here by 4:30 or 5 a.m. making sticky buns,” Pauling said.

She has the place open for business by 6:30 a.m. weekdays and 7 a.m. Saturdays. By then, some of the first customers have arrived for pastry treats. The other busy time for the business is around 3:30 or 4 p.m.

Pauling formerly ran her business outside Muncy along John Brady Drive. But when Marshall Frye closed his insurance business, she saw a site that would be perfect for her shop. She liked the location along West Water Street near plenty of other businesses.

“I’ve lived here (Muncy) my entire life. I knew this would be a good spot,” she said.

Pauling, a former AT&T employee, said she has invested a lot into the business. Much of the past year was spent planning and preparing the building for her shop. The inside of the structure was completely renovated.

Although most of the business is foot traffic, there is limited seating for patrons. There’s also WiFi connection.

Overall, Pauling feels her business is a work in progress. For now, she’s busy doing what she enjoys.

“It’s definitely a labor of love,” she said.

Both Pauling and Millard like the creative side of the business. They often work from recipes handed down from their families or given to them by customers

“We are both tinkerers by nature,” Pauling said.

She said she’s glad to be giving her hometown a shop where people can buy cakes and other sweet delights.

Shop hours are 6:30 a.m. to 6 p.m. Monday to Friday and 7 a.m. to noon Saturday.

The phone number is 570-935-0555.