Events and seminars

Seminar to aid

with e-commerce

Several local businesses with expertise in e-commerce are working together to offer local business- owners and managers an opportunity to learn how to “Turn Your Website into a Sales Machine”

That is the title of a free clinic and luncheon from 11 a.m. to 2 p.m. Thursday at Cloud 9 restaurant.

The event is being produced by Art Lieberman of MCPS of Central PA under the auspices of both the Williamsport/Lycoming Chamber of Commerce and the Greater Susquehanna Valley Chamber of Commerce.

The subject matter of this particular clinic is based upon the astounding statistics that were created during the past Christmas season. It became apparent that businesses whose websites actually generated sales had even outperformed traditional brick-and-mortar retail stores in sales volumes. Wal-Mart, for instance, found that its internet sales outpaced their stores sales by 53 percent to 47 percent. It also became apparent that rural businesses could perform well if they properly used the dynamic opportunity available by creating an e-commerce web store.

Featured speakers include John Yogodzinski of the Graphic Hive in Williamsport, Shawn Felty, president and creative director of Sire Advertising, now located in Selinsgrove and Nancy J. Eischeld, vice president and chief financial officer of the Williamsport/Lycoming Chamber of Commerce, in addition to Lieberman.

Felty will discuss how to promote an e-commerce business. He has worked with both start-up companies and existing international businesses to research and create innovative solutions designed to generate leads and increase the market shares of all his clients. Eischeld will discuss a “Revolving Loan Program” meant to provide businesses with capital needed to increase their economic prosperity and supported by the chamber, the industrial property corp. and the city government.

Seminar looks at

online resources

The Lock Haven University Small Business Development Center will host a workshop from 1 to 3 p.m. Friday to find free resources to get business information online and on the map during National Small Business Week. The workshop will be held at the LHU Small Business Development Center’s offices, 301 W. Church St., Lock Haven.

In the first hour of this workshop attendees will learn how to “Make your website work for you.” If you’re launching a new business website, or sprucing up an old site, this session will help. Attendees will learn how to create a search-friendly site for customers that supports their business goals.

In the second hour of the workshop attendees will discover “Tips for measuring online success.” Do you know how much your time and effort online is worth to your bottom line? This segment introduces ways to track and measure progress, so you can find out.

To register for the free workshop, go to http://community.lhup.edu/sbdc/ to register online or call 570-484-2848.

Workshop looks

at sales growth

IMC presents “Sales Growth in 2017 and Beyond” from 8 to 10 a.m., May 10.

The workshop is intended for presidents, owners and sales vice presidents who are committed to growth.

Topics will include sales forecasting, new opportunities, new hires and sales management.

Learn what it will take to gain confidence over accurate forecasts, sales performance and revenue.

For additional information and to register, visit http://www.imcpa.com/events/ or call 570-329-3200 ext. 8085.

Workshop helps with

starting businesses

A workshop at noon, May 19, will help aspiring entrepreneurs begin the process of successful business ownership including evaluating business ideas, developing a business plan, and exploring financing options. The workshop will be held at the LHU Small Business Development Center’s offices, 301 W. Church St., Lock Haven.

The presenters/discussion leaders for this workshop are the members of the Small Business Development Center’s staff and a local commercial lender.

Attendees will learn: unique lifestyle requirements involved in owning a business, how to assess the feasibility of their business idea, differences between business organization structures, how to develop a business plan, how to obtain financing, how to market their product or service and the applications and licenses needed to start their company

There is a fee to attend this workshop. Registration is available online at www.lhup.edu/sbdc/training.htm or by calling 570-484-2848

Workshop teaches

financial software

The Small Business Development Center of Lock Haven University will hold an “Introduction to QuickBooks” workshop from 5:30 to 8:30 p.m., May 31, at 301 W. Church St., Lock Haven.

Financial accounting software can help business owners save time and make money. Get the details on how you can use the No. 1 rated small business accounting software for your business needs by attending this upcoming session. QuickBooks Pro software will be used for this training program.

The hands-on introductory class will cover chart of accounts, adding new accounts, items, customers, and vendors. Participants will learn how to track accounts receivable and accounts payable, record sales and expenses, and how to maintain a check register. Producing reports and backing-up your data also will be introduced. This class normally fills up quickly, so don’t hesitate to call or visit the center’s website.

You can get more information and register for the workshop by calling the center at 570-484-2848 or visiting the website at community.lhup.edu/sbdc/training.htm. There is a registration fee for this workshop. Reserving a spot in this class is required; walk-ins will not be accepted due to limited space and computer equipment.