Lycoming County Visitors Bureau partners with PA Wilds
To help boost tourism and draw people to the state’s recreation found in the northcentral region of the state, the Lycoming County Visitors Bureau will participate in the newly formed PA Wilds Marketing Team.
The purpose of the team is to bring together those who bring unique knowledge and skills to one of the nonprofit’s major, complex activity areas within the region, according to officials.
“What they are looking on doing is reinvigorating the market for the Pennsylvania Wilds,” Jason Fink, executive director of the Lycoming County Visitors Bureau, said. “We are looking at promoting our outdoor assets through the Pennsylvania Wilds.”
The marketing team was established in 2017 and is comprised of members representing visitors bureaus, heritage areas, state partners, PA Wilds Center staff and private sector business partners within the region.
Fink said the hope is to expand awareness of recreation activities in Lycoming, Tioga, Potter and Clinton counties.
“Our county has the ability to serve as one of the eastern gateways to the region and looks forward to advancing the tourism impact for those with businesses that benefit from the recreational tourists visiting our community.”
Fink told the Sun-Gazette Wednesday that PA Wilds officials approached the Visitors Bureau earlier this year about becoming part of the marketing team. He noted that with state funding for tourism having fallen off in recent years, it’s an opportunity for the Visitors Bureau to help provide its marketing expertise.
“We are looking forward to see what we can do with this initiative to advance our outdoor product,” he said. “It is a large area. This region is comparable to several states in terms of land mass size.”
Gabe Sinicropi, chairman of the Lycoming County Visitors Bureau and vice president for marketing with the Williamsport Crosscutters, noted the many recreational opportunities and assets to be found in Lycoming County in the way of waterways, biking and hiking trails, fishing, hunting, and cross-country skiing.
“The Lycoming County Visitors Bureau is pleased to have the PA Wilds Marketing Team as another marketing vehicle to promote these same assets to tourists looking for some place new to visit for their next vacation,” he said.
PA Wilds Center executive director Tataboline Enos said the Wilds just went through a reorganization to set it up for long-term sustainability.
“Partners basically integrated all of the Wilds programs and services under one nonprofit umbrella,” Enos said. “As part of that, we also looked at how to restructure and reboot regional marketing, which has been largely dormant since state funding for it was cut following the 2008-09 recession. We are just beginning that reboot now and are so happy to have the LCVB at the table with us. We just went live with our soft launch of pawilds.com with some Lycoming County assets listed, but with the LCVB’s participation, we’ll be able to do even more.”