New business spotlight on Smile Bright

Smile Bright is a new business in Williamsport for people who want white attractive looking teeth.

Located at 1201 Sheridan St., the business was opened by Adam Pfleegor in July. Pfleeger said he decided to launch the business after discovering there was no similar type of enterprise in the area.

“I couldn’t be more excited,” he said.

He noted that business has thus far been good with many of his customers learning about his service through word of mouth and Facebook. His clients include both men and women of all ages.

Pfleeger has hired three technicians who do the work of brightening teeth which involve 30-minute treatments performed on clients in a comfortable setting.

“We put music on,” he said. “It’s 30 minutes of relaxation.”

The teeth-whitening process consists of the application of hydrogen peroxide gel to the teeth. Making use of advanced technology treatment, the teeth are then beamed with an LED light.

Pfleegor said finding a location for his business posed a challenge. But, he managed to find a spot in a former dentist’s office.

“The space is great,” he said.

He said he eventually hopes to open up more Smile Bright sites.

Hours are 8 a.m. to 6 p.m. Monday to Saturday with customers seen by appointment only.

The phone number is 570-980-9427.

The website is