Dealership with Cogan Station, Winfield branches earns award from equipment manufacturer

Kubota Tractor Corp. recently honored C.H. Waltz Sons Inc., Route 973 East, Cogan Station, with Kubota’s Elite Award of Excellence, the company’s most prestigious dealership certification and designation, a news release said.

The certification program was created by Kubota’s senior leadership team in conjunction with its National Dealer Advisory Board to recognize dealers around the country that are providing customers with the “ultimate Kubota experience” from top quality equipment, to sales and financing, customer satisfaction and best in class service.

“Whether it is landscapers, contractors or large property owners, today’s customers expect equipment dealers to be top-notch, full-service partners. Kubota’s Award of Excellence program recognizes dealers that are already there, meeting and exceeding customers’ expectations,” Todd Stucke, senior vice president for sales, marketing and product support for Kubota, said, according to the news release. “Simply put, they are our very best, and they’ve set the bar high. For that, we thank and applaud them.”

Unique to Kubota’s Award of Excellence program is its designation criteria. The advisory board and Kubota worked together to narrow down the criteria to 17 core elements that are the absolute most critical for longevity, segment growth and overall business success. These 17 elements fall into five categories: customer experience, financial operations, sales and marketing, building brand value and service

According to the news release, there are two certification levels within the program: premier and elite. In order to be recognized with a Kubota Premier Award of Excellence a dealership must meet all requirements and achieve at least an 80 percent compliance percentage within the five categories as listed above. In addition, to achieve the top “elite” status level dealers must be a premier certified dealer and achieve a total fiscal sales requirement.

“This is the third year of Kubota’s Award of Excellence program and it is already setting a high standard that will pave the way for sustained growth and market segment leadership,” Ray Villarreal, Kubota director of dealer development, said. “We have built a strong reputation for top quality on the manufacturing level and this award recognizes that C.H. Waltz Sons Inc. is delivering on the Kubota promise before, during and after the sale.

Kubota Tractor Corp., Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 170 implements, compact and utility-class construction equipment, consumer lawn and garden equipment, hay tools and spreaders, commercial turf products and utility vehicles.

C.H. Waltz Sons Inc. is a tractor and outdoor power equipment dealer in Bloomsburg, Cogan Station, Dallas and Winfield. C.H. Waltz Sons was founded in 1947 in Cogan Station. Over the past decade the company has opened three more locations. Each C.H. Waltz Sons location maintains a large inventory of new and used equipment for a wide range of applications, fully-stocked parts counter, factory-trained technicians, and a large rental fleet for homeowner and commercial use.