Grocery stores donate to paralyzed veterans
In honor of Veterans Day, Weis Markets presented a $150,000 donation to the Paralyzed Veterans of America in support of their Mission: ABLE campaign, which encourages veterans and their families, corporate supporters, and friends to help create an America where our most severely injured heroes have access to what they’ve earned and deserve: care, jobs and benefits.
This donation was generated through customer contributions during a two-week, in-store Veterans Day fundraising program, a news release said. Weis Markets’ stores raised $122,000, and a corporate contribution rounded up the donation to $150,000.
A check was presented at Weis Markets’ Brodheadsville store on Nov. 17, which was one of the company’s best PVA fundraising stores and is part of a district that raised more than $10,000 for this program. Weis Markets’ Boonsboro, Maryland store was the chain leader with more than $3,800 in donations.
“We are extremely grateful to our customers for their generosity and we’re proud of our many associates who helped generate this donation, which far exceeded our expectations,” said Ron Bonacci, vice president of marketing and advertising for Weis Markets, according to the news release. “Paralyzed Veterans of America provides much-needed support to veterans who have sacrificed so much for our country. We are pleased to be working in support of this deserving cause.”
To support the initiative, Weis Markets and its associates encouraged customers to make small donations at Weis checkouts by rounding up their orders or purchasing $1, $3 or $5 vouchers from Nov. 2 – Nov. 15.
With more than 42,000 American veterans living with spinal cord-related paralysis, PVA’s mission is to create an America where the most severely injured veterans are provided the physical care needed to live a healthy life, receive the benefits they’ve earned through military service and obtain job training and opportunities for new and fulfilling careers.
Founded in 1912, Weis Markets, Inc. is a Mid Atlantic food retailer operating 205 stores in Pennsylvania, Maryland, New Jersey, Delaware, New York, Virginia and West Virginia.
Paralyzed Veterans of America, the news release said, is the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or disease. For over 70 years, we have ensured that veterans have received the benefits earned through their service to our nation; monitored their care in VA spinal cord injury units; and funded research and education in the search for a cure and improved care for individuals with paralysis.