Penn College awarded gold for centennial marketing campaign
Pennsylvania College of Technology’s efforts to publicize its 2014 centennial celebration were honored with a Gold Award in the 30th Annual Educational Advertising Awards, presented by Higher Education Marketing Report.
Penn College received a Gold Award in the Total Public Relations Program category for a submission that included a variety of centennial-related works produced during the 2014 calendar year.
Among the materials submitted for judging were a documentary film, “Working Class: 100 Years of Hands-On Education;” a commemorative book, “Marketing With a Mission: Building the Brand That Became Pennsylvania’s Premier Technical College;” centennial banners; brochures, posters, fliers, programs and invitations created for various campus events; paid advertisements; a centennial calendar; website content; and an effort targeting multiple social media platforms.
“Our staff wholeheartedly embraced the opportunity to preserve the rich history of the institution, which has given so much to the local community and to the commonwealth over the past century,” said Elaine J. Lambert, special assistant to the president for creative development and public relations, author of a series of commemorative centennial books and executive co-producer of the documentary. “As Penn College continues to achieve its vision to be a national leader in applied technology education, it is rewarding to know our public relations efforts are recognized as among the best in the nation.”
“The Centennial campaign enabled staff in Public Relations and Marketing to showcase their individual and collective creative talents in service of an institution with a remarkable history,” said Joseph S. Yoder, associate vice president for public relations and marketing. “Helping to bring the college’s compelling story to life for so many was a reward in itself. Being honored by our peers is a bonus.”
The Educational Advertising Awards is the largest such competition in the nation, with more than 2,000 entries received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
Judging for the Educational Advertising Awards is done by a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.