Event management intern hosts successful ‘Sip & Drool’ benefit
An event hosted by a Pennsylvania College of Technology student raised $2,460 for a nonprofit animal shelter and helped to find homes for several dogs.
Victoria A. Sosar, of Berwick, is pursuing a bachelor’s in business administration: sport and event management. As part of an internship this summer with Beale Manor, a special events venue in Chester County, Sosar planned and hosted an event of her own.
Sosar planned “Sip & Drool Beer & Wine Festival” to benefit LaMancha Animal Rescue in Unionville.
The family-friendly event included activities for children and pets, craft beer and wine vendors and a specialty distillery for those 21 or over. Sosar lined up food vendors, 20 craft and product vendors, a variety of raffle baskets, musical entertainment and a presentation by the Chester County K-9 Unit.
The raised funds for LaMancha Animal Rescue and promoted pet adoption.
“LaMancha brought adoptable dogs throughout the day as planned, and a lot of people were interested in them,” Sosar said. Four dogs were adopted.
Sosar’s planning began before her summer internship started in May. She sought vendors, a DJ and other entertainment. She developed a logo and began a Facebook campaign months before the July 14 event.
During the spring semester, when she began formulating her plans, Sosar was enrolled in a Professional Event Planning course taught by Chef Frank M. Suchwala, associate professor of hospitality management/culinary arts. The course teaches students to manage successful events, beginning with planning that encompasses resources, site specifications and audience accommodations.
“Working for Beale Manor was a very positive internship experience,” Sosar said. “Amy Mowrey, the events manager, was terrific and gave me the knowledge and tools I needed to build the event to its full potential.”