Graphic Hive: Advertising with artistic touch
There’s a small band of creative types tucked away on the second floor of a building in downtown Williamsport – a place with more than a hint of the artistic flavor about it.
At the Graphic Hive, 140 W. Fourth St., funky art hangs from the walls, and a handful of people peck away at computers to create web sites for the company’s clients and work the machinery to turn out t-shirts.
“It’s been a slow development,” said John Yogodzinksi, co-owner of the business.
He and Casey Gleghorn launched the company five years ago out of an apartment and later moved the operation to The Pajama Factory.
The move downtown several years ago has apparently been good for business.
Downstairs at Converge Gallery, they have another venture, displaying the work of artists.
“When we moved in, we wanted the gallery to be the focus,” he said.
In those days, the second floor was part of the gallery, and the Graphic Hive work was done “wherever our laptop was,” Yogodzinski said.
But over time, more people have learned about the company and the work it does, and the entire second floor has been taken over by its operations.
“We have clients from all over,” he said. “We’ve done screen printings for 5K runs. Locally, we do all billboard advertising for The Brickyard and Barrel 135.”
Yogodzinski said his company probably does more web design work than anything else, although there’s demand for the silk screening they do with t-shirts.
He doesn’t do a lot of advertising, he said, and over time more people have found them through word of mouth.
“It’s always been steady growth,” he said.
And as the company’s grown, he’s learned more about running it and about the community.
An improving economy hasn’t hurt either.
The business employs just two people, which means Yogodzinski spends a lot of time getting his hands into the creative part of things.
He also has interns from Lycoming College to help out.
The former Pennsylvania College of Technology graphic communications management student didn’t know he’d some day be running a business.
“It’s been a journey,” he said. “I never thought I’d be here.”
He said a challenging aspect of the business is using his precious time to turn out quality work. After all, clients always have deadlines for their work.
Overall, he feels Williamsport is a good fit for his business.
And being in business for oneself certainly has its rewards.
“As with everything, you have your ups and downs,” he said.
More information about The Graphic Hive is at www.thegraphichive.com.
The phone number is 570-435-7080.
The business can be found on Facebook and Twitter.