Watsontown brick company sold to leader in brick industry

WATSONTOWN — A longtime manufacturing business here has been sold to a Tennessee company.

An agreement has been signed for General Shale to acquire Watsontown Brick Co., a third-generation family business of the northern Northumberland County community.

Watsontown Brick, a 110-year-old company, produces a variety of face, thin and molded bricks, along with high-quality pavers.

The company employs about 50 people and operates three production plants manufacturing 92 million brick units each year.

“We are excited to bring this outstanding company into the General Shale group as this acquisition will only strengthen our position as a leader in the U.S. brick industry,” CEO and President Charles Smith said. “Watsontown Brick will expand General Shale’s presence throughout the Northeast and fortify our strong commercial and architectural platform, providing the opportunity for potential growth in new markets and for future consolidation.”

Watsontown Brick Co. will retain its name as a subsidiary of General Shale.

General Shale is one of North America’s largest brick, stone and concrete block manufacturers, operating throughout the U.S. and Canada with 37 sales and manufacturing facilities.

In 1999, the company strengthened its position in the brick market when it joined Wienerberger AG of Vienna, Austria, the world’s largest brick manufacturer, according to General Shale officials.