Return on your investment
“School board votes to renew contract.”
“Levee plan grows complicated.”
“Community says good bye to local ice cream icon.”
“Grants awarded to local schools.”
“New special court to help veterans.”
“Community rallies behind local coach.”
These are among recent headlines in the Williamsport Sun-Gazette newspaper, the work of reporters and editors, supported by a talented team of advertising sales representatives, newspaper sales associates, pressmen, independent haulers and carriers and others.
We work for the school parents.
We work for the taxpayers.
We work for community volunteers.
We work for the good of our communities.
We work for you.
Simply put: Newspaper employees are public servants.
We — the team here — provide advertisers and subscribers with a solid return on their investments.
We don’t take that responsiblity — that all-important work of providing timely information — lightly.
We don’t boast about what we do.
We’re on duty 24/7.
I’m here to thank those businesses, organizations and readers who invest in us so we can help them learn about their communities and take action to make their lives better.
There’s a saying we subscribe to here: “People don’t buy what you do, they buy why you do it.” (Source: Simon Senik, author and leadership expert.)
We do it because we care.
We care in the face of growing apathy and discord.
We care in the face of uncertainty and tough times.
We work for thousands of readers in print and online … and our audience continues to grow.
Readers’ expectations are always a challenge to meet.
We work constantly at that by being a vibrant public forum for opinions.
Next Sunday, I will be announcing improvements to the Williamsport Sun-Gazette … content enhancements that we firmly believe will bring more value to readers and to advertisers.
I will also be announcing the advancement of key staff members here as we work to nurture some of our younger and wonderfully talented staff, while also bringing more experience into positions responsible for key decision-making.
On a personal note, I’m proud to be a team member at your community newspaper — a newspaper that has served the people of this region since 1801.
I’m honored to have met and worked with so many people passionate about their families, their friends, their communities and their work.
Passion and great work ethic start at home.
Rolley is publisher of the Williamsport Sun-Gazette. Email him at firstname.lastname@example.org.