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Janet’s Floral: A creative inventory

June 2, 2008
By ANNA TELATOVICH - atelatovich@sungazette.com
When customers walk into Janet’s Floral Creations, 1718 Four Mile Drive, they are greeted by an abundance of floral arrangements, gifts and the scent of fresh flowers.

After years of working for other florists, Janet Johns purchased the business in 1985 with her mother Edith Easton. Since then, Johns has become the sole proprietor and has watched as flowers, conditioning processes and traditions have changed while enjoying what she does.

“We specialize in wedding flowers,” Johns said. “That’s what I enjoy doing the most.... It’s so neat on their wedding day to see it come together after months of planning.”

For weddings, Johns and her staff create bouquets for “all parts of the wedding” — flowers for the bridal party, boutonnieres for the men as well as arrangements for the ceremony, reception and cake.

Besides nuptials, the largest part of Johns’ business comes from sympathy arrangements, Mother’s Day, Valentine’s Day and the month surrounding Christmas.

“Mother’s Day is the biggest holiday of course,” Johns said. Popular floral arrangements for moms are pink flowers, hanging baskets and plants. “It’s the biggest flower holiday.”

Valentine’s Day comes in second. And as far as popular flowers? “It’s still red roses. They dominate everything else.” Johns said. “But people are starting to send more vase arrangements with lilies and mixed flowers.”

One change to the flower business over the years is an increase in men sending and receiving flowers. “It’s become a popular thing for business men to send flowers as gift,” Johns said. Men often choose plants or gift baskets of snacks, she said.

High school prom flowers constitute a large part of Johns’ business too, she said, and what students choose has evolved over the years.

“People are ordering their prom flowers more detailed than they used to,” Johns said.

Students ask for more embellishments, like rhinestone and pearl wristlets for corsages and glittery accessories incorporated into bouquets.

Colors for flowers have become more noticeable over the years as well. “A lot of people go with brighter colors now, like the hot pinks and lime greens,” Johns said.

“Orange used to be only for fall years ago. Now we sell orange year ’round and brown too.”

The variety of flowers has expanded since Johns has been in the business, she said. “When we first started out years ago, you could only get certain varieties at certain times of the year.” Now with increased travel and a global community, flowers can arrive at the Williamsport location from distant countries in a matter of days.

“You can get specialty flowers within a week to two weeks when it used to be a month,” Johns said.

That means that even in winter, lillies, tulips and daisies can be included in beautiful arrangements.

“You can get hydrangea, which used to be just summer, in winter now,” Johns said.

Developing technology means flowers are “conditioned,” which helps flowers last longer, Johns said.

And fresh flowers are always available at Janet’s Floral Creations. Roses, gerbera daisies, carnations and other often-requested flowers are always on hand for cash-and-carry purchases.

Online purchases make up about half of Johns’ business, she said. At www.janetsfloral.com, customers can choose floral and plant arrangements from more than a dozen categories. Johns said customers appreciate being able to see their order before they purchase it.

“It’s always changing,” Johns said when about the favorite part of her job. “It’s always a new day and a new flower.”

Customers can stop by the store between 8:30 a.m. and 6 p.m. Monday to Friday and 9 a.m. to 5 p.m. on Saturday. Evening hours are available by appointment. To make appointments, call Janet’s Floral Creations at 326-7393, or 800-542-5208.

Article Photos

ANNA TELATOVICH/Sun-Gazette
Janet Johns, owner of Janet’s Floral Creations, 1718 Four Mile Drive, puts the finishing touches on a floral arrangement.

 
 
 

 

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