With 90 retailers currently housed within its 909,000 square foot facility, the Lycoming Mall has significantly grown since its original opening in 1978.
The rural landscape offered plenty of land use for the construction of the mall, according to general manager Carol Smith.
The mall opened first with Hess's, a department store, in 1978 prior to the official opening of the rest of the mall in November of the same year.
The Lycoming Mall has continued to grow in its 30 years, bringing in big box retail
stores to augment smaller stores and shops, some of which have been there since the mall’s early years.
One of the main features shoppers and onlookers from the highway will notice is the 100 ft. Hadany Arch, designed by Israeli native Israel Hadany in 1977.
The "welcoming arch" has an almost contortionist-like design to it as it seems to bend and move with each angle.
"Every single angle it changes," said Courtney Stroup, marketing director.
In addition, the goings-on within the mall itself has been growing over a number of years.
With its recent additions of Burlington Coat Factory, Borders, Dicks, Hollister and Old Navy, consumer traffic has increased, particularly among teenagers, according to Stroup.
The new stores, according to Stroup, have not hindered the sales of retail "veterans." Rather, they are taking advantage of the new stores as well as using the convenience of the older retail stores that are located within the facility.
"Sales aren't being taken away from other stores," Stroup said. "The pie is getting bigger, (so to speak)."
Stroup and Smith have found that shoppers are able to balance their shopping more effectively.
"Competition isn't always a bad thing," Smith said.
With the mall's most recent addition of big box stores, Smith said that no sort of expansion is being looked at right now.
"We're working pretty well with what we have," Smith added.
There is always room for more, however.
Smith said the retail leasing department of the mall is always looking for new places in new spaces.
According to Stroup, retailers do their own marketing and look at the population and demographics of the area to see their potential success rate.
"The market (of the area) dictates whether or not they come here," Stroup said. "But (the leasing department) is always looking to keep up with the industry."
A lot of places, Stroup added, look for co-tenancy. Meaning, one store won't come to the area if another isn't installed as well.
With the recent downturn in the economy, Stroup and Smith said the mall hasn't seen any particular decline in sales.
While traffic has been down, the amount of shopping and money spent is well-maintained.
Also, with no stores or big projects imminent, there economic state of the mall has not been largely effected.
Customer response provides the leasing department with ideas for what consumers are looking for, according to Stroup.
The leasing department looks to the needs of the consumers and the community as it evolves and changes, Stroup said.
The mall has plenty to offer, and its location provides accessibility to several areas within and outside the county.
"It's a big mall for this area," Smith said.
"The stores here strengthen the turnout," Stroup said.
Five of the anchor stores located in the mall are Sears, JC Penny, Burlington Coat Factory, Bonton and Macy's.