The fifth annual Rolling Rock festival will be held from 8 a.m. to 2 a.m. Saturday, at the Cell Block, 154 W. Third St.
The doors open at 8 a.m., but the real party gets started at noon with Rolling Rock cases being sold for $12.50 until 2 p.m. Acoustic music will be provided all day long.
The deck and patio bar will be open for business with hamburgers and hot dogs being served throughout the festival. There will be no cover charge until 4 p.m.
Acoustic music and live entertainment will be provided during the day, with bands beginning at 9 p.m. Music will be performed by local favorite, Hayley, a band from Atlantic City, Generation Next, Jason Thomas and Rawb Iacuzio.
Iacuzio has been playing his acoustic set at the Cell Block from 10 p.m. to 1 a.m. every Wednesday for the past two months.
"I like to mix things up. I'll play some of the staple songs that everyone has grown to know and love," Iacuzio said. "I'll also be tossing in some songs that most people don't expect to hear on an acoustic guitar like 'NSync or Wyclef."
Iacuzio said he's excited about the Rolling Rock Festival.
"It's a good chance for me to see all the people that don't usually get to come out during the week," Iacuzio said. "It'll be a great time to hang out with familiar faces as well as see some new ones."
Jason Thomas, a regular Cell Block musician, will play for the second year in a row at the festival.
"The Cell Block is always crazy and always a great time but the Rolling Rock Festival raises the bar," Thomas said. "I had a huge and absolutely wild crowd last year throughout the day."
As for his performance, Thomas said the crowd expects to hear their requests. He has a cover songlist of over 200 songs that he provides to bar patrons so that they can hear the songs they love.
"I always have great crowds at my shows at the Cell Block," Thomas said. "It's a place that loves live music and people usually get very involved in my shows there."
An auction was held with a starting bid of $350 for 10 cases of Rolling Rock ponies, a fully stocked bar and bartender, a front-row seat to the contest and a private area.
A wet T-shirt contest will be held with the top prize of $200. Sumo wrestling, flip cup and a beer pong tournament also will be held also. Teams will compete in the tournament for a 3-foot tall trophy. The tournament will begin at 11:30 a.m. To enter, teams must sign up before 11:30 a.m. either at the bar or at www.myspace.com/tcbwilliamsport.