MANSFIELD - The new Lowe's Home Improvement store will not have a sign on Route 15 southbound to advertise its presence in Richmond Township once the 112,000 square foot store is constructed as a result of action by the township zoning hearing board Thursday.
With no testimony and two brief comments, the hearing at the request of Lowe's to withdraw its request for a special exception variance for the sign, took all of 20 minutes, including a brief executive session while the board conferred with its attorney, Jeff Loomis.
The sign had been a point of contention to a township resident who complained that it would be visible from his house.
The zoning hearing board granted a special exception variance at that time, some 18 months ago, with the stipulation that the lighted sign be turned off for several hours at night at the resident's request.
The withdrawal does not affect the sign on the store itself or the sign in front of the building along business Route 15, Loomis said.
With the withdrawal by Lowe's to have the Route 15 sign, other avenues of advertising the store will be researched, including billboards or highway exit sign business indicators, said Lowe's attorney Mike Gavin.
Gavin did not respond to a question asking why Lowe's decided to withdraw its request for the sign.