Students in Joanne Hostrander's marketing classes at Lycoming College presented valuable holiday gifts to several local nonprofit organizations last week.
Local branches of the Salvation Army, American Rescue Workers and the United Way received gift baskets stuffed with global foods assembled by students in the global marketing class, while a handful of other nonprofits were provided complete marketing packages from students in the integrated marketing class.
"In lieu of a final, they helped in the community," Hostrander said.
Joanne Hostrander’s Global Marketing class created baskets of global foods for the United Way, the Salvation Army and Rescue Workers. Pictured are, from left, Shrey Sharma, Mark Ryan, Mathias Hoereth, Nathan McKinney, Ryan O’Connor, Dane DeBoer, Thomas Robinson, Danielle Madenford, Forrest Borod, David Ballard, Kaitlyn Ober, Cody Billotte, Madeline Swoyer, Casandra Shellhammer and Trisha Kimble.
Joanne Hostrander’s Integrated Marketing Class recently created marketing packages for several local nonprofit organizations. Pictured with their brochures are, from left, Michael Tucker, Alan Antinarelli, Austin Smith, John Campanella, Matthew Long, Kayleigh Misner, Patrick Welteroth, Brooke Gessner, Bradley Houseknecht and Danielle Hawley.
Integrated marketing students were challenged to find nonprofits with a mission and work that they found important. Kayleigh Misner, a member of Colleges Against Cancer and a past co-chair of Relay for Life at Lycoming College, chose to work with the American Cancer Society, while Danielle Hawley, a student who felt strongly about distracted driving after losing a friend in a car accident, created a nonprofit of her own, Teens Against Texting.
"She's turned it into a business. She has her own T-shirts," Hostrander said of Hawley.
In addition to T-shirts, Hawley created a brochure listing statistics related to the dangers of texting while driving, as well as a pledge for teens to give up texting behind the wheel.
Lycoming College business students work with local nonprofit organizations
Lycoming College business students recently worked together to complete a variety of service-learning projects for area nonprofit organizations.
Under the direction of Dr. Neil Boyd, assistant professor of management, students formed consulting groups tasked with hosting awareness events and fundraisers for local organizations.
The semester-long projects were a part of Boyd's management and organizational behavior course. The groups shared their experiences during on-campus presentations Dec. 10.
"I created these projects a few years ago so that our business students would have an opportunity to learn management skills in the field and then bring them back to the classroom for reflection and learning in a comparative way with the concepts, models and theories from the field of management," said Boyd.
Six student consulting groups paired with six local organizations:
Agape Consulting worked with the Salvation Army. Their Breakfast with Santa project was held Dec. 4 and raised $373.06 for the Santa Fund, which aids families during the holidays.
Lead the Way Consulting paired with the American Rescue Workers to conduct a clothing drive and silent auction Nov. 19 to benefit the Saving Grace Shelter. The group received $9,068.25 in clothing donations for the American Rescue Workers thrift store. An additional $495 was raised from a silent auction and raffle.
Top Notch Consulting worked alongside the Lycoming County SPCA. The group invited the community to have "Holiday Pet Pictures" taken Nov. 18 and 20 and Dec. 3 and 4, raising $856.
Cliff Enterprise worked with Journey House, in coalition with the Family Housing Alliance of Williamsport and the New Covenant United Church of Christ, to host the third anniversary of the Journey House. All money raised went to benefit families involved in the Project Breakthrough program. The group raised $1,125.
E.F.G. Consulting partnered the Little League Museum to host a night for area Girl Scouts, complete with team-building exercises and opportunities to earn patches. Collectively, the group raised $729 for the Little League Museum and $350 for Little League International.
Kaleidoscope Consulting was paired with AIDS Resource Alliance. The group sponsored "A Night for AIDS Resource" on Nov. 13 at the Cell Block in downtown Williamsport. The event raised $583.25 in funds for AIDS Resource and spread awareness of the disease and its prevention.
Integrated marketing students said they learned the importance of technology and social networking in reaching the current generation.
They also learned that while many nonprofit organizations are doing great things, they have no idea how to market those accomplishments to the public. Fortunately the students were able to use their expertise to help.
Other nonprofits the students chose to support include the YWCA, Big Brothers Big Sisters, Upward Sports and the Environmental Training Center.
"They have a strategic marketing plan," Hostrander said. "They hooked up with every nonprofit and will hand-deliver to them a whole marketing package."
Global marketing students studied marketing tactics used in other countries and learned the effect that current events and changes in the global economy can have on marketing success. They also created billboards and commercials for global products.
Hostrander said she chose the United Way, American Rescue Workers and the Salvation Army to receive the global gift baskets because these three organizations serve a diverse population.
Although it was Hostrander's first time teaching these courses, she said she was very pleased with the way students took the initiative to help the nonprofits in new and creative ways.
"Every one of them did amazing things," she said.