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Huffman's: Keeping up with the times

January 2, 2012
By Alyssa Murphy (amurphy@sungazette.com) , Williamsport Sun-Gazette

In the 30 years since Jim Huffman bought

Huffman's Office Equipment, he has seen a lot of

changes.

"As a kid, you take orders Monday, you deliver

Friday," Huffman said.

Now, he said, people order online and expect their

office supplies to arrive at their doorstop the next

day. The customer can order whatever they need for

the office and pay with a credit card, without even

having to step into the store, 5318 Lycoming Mall

Drive, Montoursville.

"It's very green if the customer wants," Huffman

said, explaining that there does not need to be a

paper trail unless the customer wants one. "The new

way is much more cost effective. Once the customer

places the order, we don't touch it until we deliver.

We call the suppliers and give them the list of items."

He said he does not

get very many orders

over the phone anymore.

Working online has

changed the way he

interacts with customers.

While he used to work

face-to-face with customers,

now he said the

only people who see the

customers are the delivery

people.

Huffman misses the

customer interaction.

"We moved away

from personal interaction,"

he said. "It's a

shame because that's

what we have over our

competition."

Because the business

is small, Huffman

said that helped

them stay successful.

"We can

change quickly,"

he said. "Quicker

than the big companies."

The office supplies

also have changed. Huffman said 75 percent

of the equipment has changed with the

introduction of computers and fax machines in

offices.

Huffman's Office Equipment varies from

other stores in that they are the only one in the

area that sells office supplies, furniture and

machines, he said.

"Most only sell one or two," Huffman said.

He bought an old firehouse in Pennsdale for

inventory years ago, but since most people buy

online, he no longer needed the space and

instead rented out the property to the gas

industry.

With the website, Huffman said he can do

more business with less space and people. He

went from six store locations and 45 employees

to one location and 14 employees, just in

30 years.

Most of the business Huffman does is with

his furniture line. The office supplies come in

small orders consistently. While the furniture sales

are much more inconsistent, there are large peaks in

the sale of furniture when a company needs to furnish

or refurnish an office.

The store offers free delivery daily to a 60 mile

radius around Williamsport.

Huffman bought the business from his father in

1981, which meant he worked in it for a long time

before he purchased it. From his time spent in the

office supply business, he said he does not have a

favorite part.

"I've been in business so long, I like it all," he

said. "I grew up in the business and never did anything

else."

If he had to pick the best part, it would be his

staff.

"The most key employees have been here for 20

plus years," Huffman said. "I have a very great

staff."

For the future, Huffman wants more of the same.

"I want more technical products in serving customers,"

he said. "Less and less paper."

 
 

 

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