After years of use, one Williamsport couple decided to sell cold weather clothing that comes all the way from Sweden.
Brian and Diane Carey began selling Woolpower garments at the end of September using the name Mountain Men Clothing, 1067 Proctor Road.
He said he had been wearing it for eight years after a friend recommended it.
Diane Carey stands next to shelves of woolen clothes at Mountain Men Clothing on Proctor Road.
"Brian loves the products," Diane said. "He wears it all the time, all winter long. We asked why were we sending the business somewhere else?"
They became one of six dealers of the product in the country and used word of mouth to advertise it among outdoor enthusiasts, such as hunters and skiers.
"They all love it," Diane said.
1067 Proctor Road
Being a dealer, Diane said they can order the products people want to buy and they usually receive it in seven to 10 business days.
In the early 1970's, Woolpower was developed in collaboration with Swedish military, scientists, doctors and survival experts. It is created from a combination of 2/3 fine Merino wool from Patagonia, Argentina, and about 1/3 synthetic fiber.
"If it gets wet, it still keeps you warm," Brian said. "It doesn't itch. You can wear it tight to the body. It's warmer than anything out there."
Diane said that some people bought it as Christmas presents for elderly people to stay warm, especially the full zip as it is easy to get on.
The items available include socks, long johns, tops, bottoms, gloves, sweaters, hats, crew necks, and mittens.
The garments can be combined in different ways, depending on temperatures and activity level. The material comes in various weights, each of which has a specific function and advantage. The weights of the material range from 200 to 800 gram per square meter.
Brian said the thinner layers can be worn from 50 to -4 degrees. The thicker the layer, the lower temperature and activity levels are expected.
In 20 degree temperatures, Diane said she would take her dogs for a walk up the mountain wearing the 600 socks, 200 long johns, a 400 top and a light coat.
"I was warm," she said.
Brian said what he likes about the Woolpower garments is how comfortable they are. Diane said people like it when they are hunting because it isn't bulky.
In the future, Brian said he would like to expand by opening a store closer to town. He said he hopes it will be possible by 2013.
For more information visit mountainmanclothing.com or call 478-2387.