When flood waters all but destroyed Rob Ferguson's men's clothing store at the west end of Montoursville in September, he knew what he had to do.
Ferguson wasted no time taking steps necessary for relocating Northernlite Fine Clothing.
In just weeks, he was at a new site at 17 Pierce Lane in the Farm Complex just east of the borough.
Rob Ferguson poses with a rack of jackets at the new location of Northernlite Fine Clothing in Montoursville.
And he couldn't be happier.
"Yes, we love it here," he said.
Ferguson displays his men's clothing line in a former farmhouse that offers in his words both an "elegant and traditional" ambience.
Northernlite Fine Clothing
17 Pierce Lane, Montoursville
Mon. to Fri. - 10 a.m.
to 7 p.m.
Sat. - 10 a.m. to 6 p.m.
"It's a masculine environment," he said. "We planned it like this."
Ferguson likes the clean and well-lit atmosphere, the wood floors, the fireplace, the location of the shop neither too far from anywhere, but close to a lot of the more populous areas of Lycoming County.
And then there's the clothing line.
"Beautiful things you can't get anywhere else," he said.
Ferguson thinks his store takes a back seat to no men's shop in the area.
Since moving from Broad Street, he has expanded his sportswear, men's shirts, and American-made clothing.
"The men's sportswear is more complete than ever," he said. ""Golf apparel will come in March. We are adding a new sport shirt line which will come out in March."
Ferguson noted that the store is one of some 600 shops worldwide offering the John H. Daniel line of suits, sports coats and dress slacks.
"We added S. Cohen in men's suits and it's done exceptionally well," he said.
The store also sells "top of the line" men's suits by H. Freeman and Joseph Abboud.
But the Hardwick suits, he said, are the foundation of the business.
Ferguson wrinkle-free dress suits are sold at the shop. Shoppers can also select from Braemore and J.Z. Richards neckties.
With nearly 40 years in the clothing business, Ferguson has a good idea of what customers want.
He hopes that people who visit his store will find it to be a pleasant experience.
"I don't believe in high pressure sales," he said.