"By any means necessary" - in most cases, this refers to an extreme way of achieving a goal.
It also applies to "Try-All By Fire," an event where participants make it to the finish line by using the motto and methods based on their own power.
The Aug. 11 event is sponsored by Try Chips, a healthy snack food company based in Mifflinburg.
Try-All By Fire invites participation from runners, bicyclists, hikers, kayakers, hang gliders and other outdoor sport enthusiasts. Event coordinators say they are open-minded when it comes to the actions involved, "as long as you are powered by your own energy to reach the final destination."
Last year, more than 200 people participated in the event, logging 4,414 miles to the finish line.
The creators of the event - Tim Schlitzer and Jerry Amabile, of Try Chips - were approached by Dave Hunter, race director of the Lock Haven Megatransect Trail Challenge; Craig Fleming, race director of the Hyner View Challenge; and Ray Werts, director of the West Clinton Sportsman Association, to do a triathlon.
After finishing the Hyner View Challenge, Schlitzer said he realized he saw friends who would start the event and then, at the end, everyone would go home.
While in Chile, during a pilgrimage for a national holiday, everyone walked to one location just for that, he said.
"I suggested we do an event where, instead of everyone starting at once, everyone finished at once," Schlitzer said. "And then, have a big party celebrating all the ways people came together. And, so, Try-All By Fire was born."
The event mimics the mission of the snack company - which is "to get people to TRY anything new, to get up and move and not to be fearful of failure."
Try-All encourages people to do something they would not normally do.
"We sent out word to our customers and to folks who might have done the Hyner Challenge or Megatransect that we were creating a big finish line and the goal is to get there all together and have a party," he said.
The unique part of this race is that each participant picks his or her own route.
"It can be from your home, like Denny Colegrove did from Wellsboro. He ran over two days, 75 miles to the finish, through the woods. He is doing it again," Schlitzer said.
Amy Moritz wrote an article headlined "The Fire Within" after last year's race. She said Mat Creacraft, of Delta, rode his bike 432 miles, roundtrip, and spent 28 hours, biking more than five days, to finish.
Last year, a group from the Night and Day Cafe in Mansfield backpacked more than five days to finish.
Oswald Cycle Works, of Mansfield, had a group of bike riders leave from the store, trek 75 miles to the finish line, camp out and then ride back the next day.
"A group of hang gliders hang-glided from the top of Hyner View to the landing area and then walked to the finish," Schlitzer said.
Some participants did a combo run - running, biking and kayaking.
"Carl Undercofler, who is 74 this year, is riding 74 miles on his bike with his friends who plan to join him," he said. "Last year, they did 73 miles."
A less extreme trip, Schlitzer said, would be to just park at the finish line and ride or run in a big loop.
"As you can see, the sky in the limit," he said. "That is the beauty of the event - it is your own journey."
The goal is to make it to the finish line at the West Clinton Sportsmen Association's Environmental Center, off Route 120 in Clinton County, between 4 and 6 p.m. Aug. 11.
At the finish line, the party will include local bands, food and beer. Last year, everyone who finished received tiki torches and became part of a big TRY-BE, Schlitzer said.
The event is like no other he has heard of in the country.
"This takes a unique person to think outside the box and design their own adventure," he said. "It is all about the unknown and what you want to challenge yourself with. It is very special to the individual and group who put something together to get to the finish."
The event also is family oriented. A three-mile kids' hike will be held and families also are encouraged to participate together in the main event.
"Last year, many of the participants were able to bring families and first-timers to the event, so that was super cool," Schlitzer said. "This year we have more families signing up and more first-timers."
He hopes those who participate in Try-All By Fire have a good time and can celebrate living a little differently for even just a day.
"(It's) where you can gather with other people who understand that putting together your own journey, challenging yourself to do something new and shooting for a goal is so inspiring," he said.
For more information, email email@example.com or call 966-1655.
Register online at trychips.com/tryallbyfire.