SUNBURY - Weis Markets celebrated the start of summer and National Ice Cream Month, which began July 1 by launching a new Weis Quality Ice Cream flavor created by Muncy resident Heather Simmons. Simmons' creation, chocolate covered strawberry, was chosen as the winner of the grand prize during Weis Markets' Be the Next Flavor Creator Contest.
The company unveiled the new flavor during an ice cream social at its Muncy store. Simmons tasted her winning creation first and Weis customers also had an opportunity to sample the ice cream. In addition to having Simmons' flavor sold in all 164 of its stores, Weis also awarded her with one year's supply of Weis Quality Ice Cream.
Earlier this spring, the company asked its Facebook fans to create their own flavor of Weis Quality Ice Cream. More than 400 entries were submitted to the Weis Markets Facebook page and the company narrowed the field to the top three flavors. Facebook fans then had the opportunity to vote on their favorite and chocolate covered strawberry received 51 percent of the votes.
Shown at top is Muncy resident Heather Simmons, who was chosen as the winner of the Weis Markets’ Be the Next Flavor Creator Contest.
For more information about Weis Quality Ice Cream, visit WeisMarkets.com.