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Art and antiques by Dr. Lori: Sell online to cut out the middleman

March 23, 2014
By LORI VERDERAME - Special to the Sun-Gazette , Williamsport Sun-Gazette

Your father taught you about the business concept of the middleman when you were a kid, right? He explained that the middleman is the person who is taking an unnecessary cut of the seller's money and driving the price up for the buyer. In the world of antiques and collectibles, the middleman used to be a necessary evil, so to speak, because there were few ways to sell an item yourself. Well, fast forward to today and you know that if you put in the time, energy and effort to sell your stuff yourself using the best tool in your toolbox - the Internet - you can come home with a lot more money and cut out the dreaded middleman.



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