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Companies embarassed by stereotypes in marketing

April 6, 2014
dsp Williamsport Sun-Gazette

SEOUL, South Korea (AP) - When Samsung unveiled a new smartphone at the storied Radio City Music Hall, the Broadway-style spectacle was memorable not for technology but for a cast of giggling female characters who fantasized about marrying a doctor, fretted about eating too much cake, and needed a man's help to understand how to work the phone.

 
 

 

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