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Brewers: One key ingredient for beer? A good name

April 30, 2014
By CHELSEA M. REYHER - Daily Local News , Associated Press

WEST CHESTER, Pa. (AP) - The Latin name for hops is Humulus lupulus, lupulus meaning wolf. So when the New York City area sales manager of Victory Brewing Co. suggested a name for the brewery's double India pale ale that debuted last fall, he mistakenly thought "humulus" meant earth and proposed Dirtwolf.



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