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James V. Brown Library adds Snapchat to its social media marketing efforts

IMAGE PROVIDED

The James V. Brown Library, 19 E. Fourth St., recently created a Snapchat account, which can be accessed at https://t.snapchat.com/4fl6uxhT or by scanning the attached image within the app.

Snapchat is an image and video messaging app, identifiable by its white ghost icon within a yellow square. The app allows you to send 10 seconds of videos or pictures to your Snapchat friends. Individual “snaps” can be viewed only by the people to whom you send them.

As a special feature, the Library will have a geofilter active during the Summer Learning Finale on Aug. 5 and 6 that highlights the summer learning theme “Oceans of Possibilities.”

Research shows that as of July 2021, Snapchat had 293 million daily active users, and is a popular social media channel among the younger generations. Snapchat is primarily used for creating multimedia messages such as a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

The Library currently can be found on the following social media channels: Facebook, Twitter, Instagram, Tumblr and YouTube. The Library also has a LinkedIn account where it posts job openings. Those who are not on social media can still find out what’s happening at the library by signing up for the weekly e-newsletter at jvbrown.edu and scrolling down to “subscribe.”

The Brown Library is part of a national “Libraries Transform” effort to increase awareness of the changing role of libraries and the ways in which libraries are transforming to meet the information needs of their users.

The James V. Brown Library is open for browsing and holds pick up from 10 a.m. to 6 p.m. Monday through Friday; and 9 a.m. to 2 p.m. Saturday. To place a hold, visit www.jvbrown.edu or call 570-326-0536 during the library’s operating hours. The library also is open for public computer usage and for services such as printing, faxing, copying and scanning. Walk-in passport services are available. The Brown Library is the 2021 PA Library of the Year.

The James V. Brown Library, 19 E. Fourth St., Williamsport, Pa., is the place to go to learn, connect and grow. Founded in June 1907, the library champions the love of reading, opens new doors to lifelong learning, provides a haven to those who seek and ensures the preservation of public library services for future generations. The library has more than 225,000 visitors in a year and circulates a half-million items annually. A member of the Lycoming County Library System, the James V. Brown Library participates in PA Forward, a statewide initiative to promote literacies in our communities to power a better future for everyone.

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