Food trucks, pop-ups and ghost restaurants: A unique, popular eating experience
Restaurants serve foods in many different ways. Food trucks, pop-up restaurants and ghost restaurants are growing in popularity, and each offering has its own unique way of catering to customers.
• Food trucks and stands are small units instead of large brick-and-mortar restaurants. Normally they serve a small menu of a singular type of food that is prepared quickly to order.
• Pop-up restaurants enable chefs, owners and guests to try new foods and restaurant concepts. Pop-ups typically open briefly for a limited period of time in unconventional locations, such as shipping containers or unused buildings. Pop-up restaurants generate buzz because of their short life spans.
• Ghost restaurants are delivery-only, virtual restaurants. They have flexibility to alter their menus on the fly and can charge lower prices due to minimal overhead costs.