One Focus is all about property management
One Focus Property Management is the kind of business much needed in Williamsport and the surrounding area.
“We do residential business management for real estate investors,” Jennifer Ruelens, a broker and co-founder of the company, said.
Nineteen people, including Jennifer’s sister, Jessica Ruelens, are employed at the growing company located in Williamsport’s Millionaires Row section on West Fourth Street.
“There was no property management here until this started,” Jessica, the company’s business development manager, said.
The sisters say they are excited about where the business is going.
“I left a good life and career to join this,” Jessica said. “We all believe this is going to work.”
Jennifer said she is excited about working with her sister.
The sisters say they are close and seem to share the same goals for the business while bringing different talents and experiences to the table.
“I have a real strong property management background,” Jennifer said.
She traces the origin of the business to 2012.
Fish Real Estate, Williamsport, is the sister company and through a partnership, One Focus can offer clients services for all their real estate transactions.
Overall, the business manages 625 properties in Lycoming and Clinton counties, many of them single and multi-family residences.
“I do manage some commercial properties,” Jennifer said.
She noted how the company looks out for landlords and tenants.
“Our portfolio is doing well. We have a 97-percent occupancy rate and a 1-percent eviction rate,” she said.
Added Jessica: “We do a thorough job of serving tenants. We don’t make exceptions.”
COVID-19 posed its share of problems for many businesses, but Jennifer feels the company was well positioned from the outset of the pandemic to get through it.
“We didn’t know what would happen back in mid-March,” she said. “We saw our business change.”
She said the business has managed to successfully respond to the needs of clients.
“We were very well suited to meet this crisis,” Jessica added.
Jennifer has been with the business since its inception, while Jessica joined up more recently after moving to the area from York.
“My background is in business development and marketing for professional services,” Jessica said. “I was willing to make the move. Now we are turning the tide and focusing on growth.”
The move of the headquarters this month to its present location from 948 W. Third St. was to accommodate the growth including the addition of employees.
“Growth is our goal,” Jessica said.
The business includes the management side as well as a team of maintenance people who look out for the properties.
The challenges of the business, Jennifer said, include simply fulfilling all the work required in managing so many properties.
The sisters say they like where the company is going.
“We are moving into a very nice building space,” Jessica said. “Now it’s time to put the pedal to the metal.”