The Bicycle Center helps cyclists of all levels

Many people come to The Bicycle Center with little idea of what particular bike they really want or need.

That’s where Rick DeVito and his son, Devon, come in.

The two own and operate the business located on the hill behind McDonald’s restaurant at 9 Main St., South Williamsport.

“We sell and repair bikes,” Rick said. “We represent the Specialized (brand). They have four different bicycles in their line.”

Some customers come to the shop for simple fixes or to buy their first bike.

“A customer may know exactly what he wants. Others don’t. They have to understand where their money is going and what they are using the bike for,” Rick said. “There are so many types of bikes. The wrong one can ruin your whole experience.”

Rick said he strives to understand a customer’s needs and expectations.

And, he tries to get to know the person..

As a longtime cyclist, he’s seen how the industry has changed along with the plethora of information to be found about bikes.

“They (customers) can get overwhelmed,” he said.

Customers, many who come to the store through word of mouth, range from the experienced cyclist who pedals many miles each and every day for exercise to the casual enthusiast.

“Some people come in and are looking for an alternative recreational pursuit,” he said.

In recent years, he’s seen more older people and retirees take up cycling.

He noted the many places in Lycoming County and the region ideal for cycling, from the Pine Creek Rails to Trails to the small communities and their outlying areas.

“We got a lot of places to ride around here,” he said.

Devon said, “This business is changing so fast. There has always been a core group of real enthusiasts, who ride many miles a day. Now you see older people putting in the miles. For these people, cycling is a lifetime sport.”

A growing trend in cycling is the electric bike or e-bike, which uses an electric motor for propulsion.

“I sell e-bikes,” Rick said. “We sell our share of them.”

The e-bikes are very popular among older cyclists and allow users to still pedal and undergo a good exercise or workout, if that is what they seek.

“During COVID, everyone wanted a bike,” Rick said. “They wanted to get out. We always have a hope that anyone who buys a bike is a repeat customer.”

In addition to bikes, the shop sells various related cycling products such as helmets, gloves, shorts, shoes, bicycle car racks, and locks.

Rick noted Devon represents the fourth generation of his family involved in the business which traces its origins to 1928.

Passion, knowledge and experience are what they bring to their business.

“You better love bicycles,” Rick said. “We aren’t in it for the money or the glory.”


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