Online sales increase for Black Friday
Online shopping seems to be drawing a lot off the foot traffic away from in-person sales throughout 2020. According to seasonally adjusted data released by the United States Census Bureau Nov. 19, the estimated retail e-commerce sales for 2020’s third quarter was $209.5 billion, which is a decrease of 1% from the second quarter; however, that amount is an increase of 36.7% from the third quarter of 2019, which clocked in at $153,224. Of all retail sales in the United States, 14.3% of the third quarter’s was in e-commerce, which is an increase of 3.1% from in 2019.
Meanwhile, stock in Amazon has skyrocketed since the COVID-19 pandemic hit the United State’s shores. Amazon reached its yearly low of $1676.61 per stock March 12, two weeks after the first COVID-19 deaths in the U.S. were reported in Washington. Meanwhile, Amazon reached its highest stock amount Sept. 2, going at $3,531.45 a stock. Midday stock in Amazon on Friday, Nov. 27 2020 reached $3194.42, which is a 75.7% increase from its $1818.51 price Nov. 27, 2019.
Adobe Analytics has been tracking online shopping insights for the upcoming holiday season, and has reported that on Thanksgiving alone, Americans spent $5.1 billion shopping online; a stark increase from 2019’s report, which said the country spent $4.2 billion; a 21.5% increase. The top five products purchased on Thanksgiving this year, according to Adobe, are LEGO sets, Barbie Toys, Samsung & TCL 4k TVs, Apple Watches and HP Laptops, in sequential order. Adobe Analytics expects consumers to spend $189 billion in 2020, an increase of 32.7% from last year’s $142.4 billion spent.