C.H. Waltz Sons, Inc. is a family owned and operated business that keeps things simple.
Owner Ted Waltz, patriarch of this Cogan Station area company, likens the business philosophy to old school policies combined with modern technology.
"We have the best equipment, and we give the best service that can be had," he said.
The staff of C. H. Waltz and Sons stands in their Cogan Station showroom.
Graham Schwanbeck works in the parts department at C. H. Waltz and Sons in Cogan Station.
A look inside the showroom at C. H. Waltz and Sons in Cogan Station.
Founded in 1947 by Ted's father, Clark H. Waltz, the business is likely to remain in the family for at least another generation.
A picture of Clark hangs proudly on the second floor overlooking the showroom.
Ted's daughter, Deanna Boehret, helps runs the company as vice president, while a grandson, Justin T. Boehret, serves as manager.
"They are ready to take the baton," Waltz said.
Sales and service of construction and home equipment, lawn and garden tractors and recreation vehicles are among the merchandise sold out of the showroom housed in a 25,000 square foot facility along Route 973 east of Balls Mills. The building houses a parts department and administrative offices.
The store also rents out equipment.
Prior to a major renovation in 1999, the business operated out of a much smaller 1,500-foot facility.
"We service everything we sell," Waltz said.
That in itself is perhaps a key to the success of the business.
All technicians are factory trained.
But beyond that, employees are trained to do different things.
"We don't have that box store mentality around here," Waltz said.
Real people answer customer phone calls.
"We like to sell them (customers) what they need," said Deanna Boehret.
Waltz said the product line is top quality and includes Kubota, Case, Polaris, Husqvarna, Simplicity, and Echo.
"Our big line is Kubota equipment," Waltz said.
Over the years, the business has relied on a dependable and satisfied customer base.
That's a big reason it has remained at its longtime rural location, according to Waltz.
For many years, C.H. Waltz operated just the single Lycoming County facility.
It added a site in Dallas in 2007 and in Winfield in 2011.
"There were markets in both territories," Waltz explained. "We felt it would be good for the future."
Among the three sites, the company employs between 25 and 30 people, many of them long-term workers.
Each year, the company holds an open house, offering special sales on store items and drawing up to 1000 people.
C.H. Waltz also has been known to reach out to others in times of need, including during natural disasters.
In the aftermath of Hurricane Sandy in 2012, the store established a drop-off site for donations.
The real reward of being involved in the company, Boehret said, is to see happy customers.
"Our drive to success over the years has been operating on Christian principles," she said. "We treat people the way they want to be treated."