MLB, Little League expand relationship with joint sponsorship agreement

In an expanded effort to grow the games of baseball and softball around the world, Little League International and Major League Baseball have announced an expansion to their official partnership with the creation of a joint sponsorship agreement. Effective immediately, Major League Baseball and Little League International will collaboratively oversee Little League baseball and softball’s official sponsor program.

This relationship continues Little League and MLB’s combined efforts to find new ways to enhance and expand opportunities for boys and girls around the world to enjoy the benefits of playing baseball and softball. Little League International will continue to work directly with its endemic sponsors and licensees while MLB will grant official sponsorship rights to non-endemic sponsors on behalf of Little League.

“We have worked more closely with Major League Baseball over the past few years and through that experience, we have seen how collaborating on certain events and marketing programs has enhanced the experience for our millions of constituents and increased the overall value of both organizations,” said Stephen D. Keener, Little League President and Chief Executive Officer. “This cohesive effort on sponsorship initiatives will enable our joint partners to reach the baseball and softball audience from the youth level all the way to the Majors, and most importantly, provide us greater opportunities to evolve the sport for young fans and drive overall participation among children to play, enjoy, and benefit from our great game.”