Friends, customers excited to see Wellsboro businesswoman on reality show ‘Alone’

MARTY WEAVER – Rose Anna Moore sits with a cup of coffee and chats with her customers.

Most people would not consider being dropped in the middle of the wilderness a “great opportunity,” but then again, Rose Anna Moore isn’t like most people.

Brought up a stone’s throw from Wellsboro, Moore, 43, is a contestant on the History Channel’s survival show “Alone” this season. The show sends 10 contestants into the wild to fend for themselves until they manually tap out, with the last one standing winning $500,000.

While an estimated 20,000 people applied for the show, Moore was contacted personally by a producer.

Moore runs a blog dedicated to her personal brand, This Is My Quest. In it, Moore talks about her conservationist lifestyle and sustainable living. She is also an accomplished hunter. Moore is currently going after a North American Archery Super Slam, which requires the hunting and harvesting of 29 different big game animals. Accepted animals include the muskox, cougar and American alligator, according to Outdoors International.

“That really is just a model so that I can focus on the animals of North America and kind of showcase each one and why, from a cultural aspect, it’s important that we practice wildlife conservation,” Moore said.

She opened her Wellsboro-based sporting goods and training center, Moore’s Sports Center, shortly before COVID hit. Her store was shut down along with many small businesses in the area. She continued posting about her life on social media, which is when she was contacted by the show.

Having worked with many hunting families around the world, Moore thought that “Alone” would be an excellent opportunity to exhibit her life’s work.

“I thought it would be really cool if I could take everything I’ve done, put it together, and put myself to the truest test,” she said.

Though Moore cannot reveal much about her experiences on “Alone,” she did share that practicing mindset training can go only so far.

“I was surprised at my reactions to certain situations,” she said.

“When you’re trying to start a fire and everything is wet, and you can’t, at that moment, start a fire, it’s this feeling of defeat like nothing you can explain because you have to start a fire. So, you really need to stop and refocus because you can get very, very upset and very discouraged, and you can’t react that way.

“You have to recollect yourself, and pick yourself up, and try it again.”

Despite the harsh conditions and difficult situations she endured, she remains thankful for getting to experience them in the first place.

“Through the whole thing, I’ve tried to stay really present in all of it because it really was a gift,” she said. “There were approximately 20,000 applicants for the show, so to even make it to the top 10 was pretty amazing. So I’m extremely grateful for even being given that opportunity.

“There aren’t many situations (where) you could really go and have a true survival situation, so I was very grateful for even having the opportunity, and like I said, just staying present in all of it.

“I know it’s hard to say that you value starvation, but I do value the opportunity to have gone through starvation and to know what limits I can push myself to… It’s hard to explain why I’m grateful for it; I just am.”

Moore is looking forward to shining a spotlight on Wellsboro, and she is not the only one.

Erin Scheetz, Moore’s friend of more than five years, is “super excited.”

“She’s an amazing human being,” Scheetz said.

Scheetz also hopes that Moore’s being on national TV will boost interest in Wellsboro.

“…Wellsboro is a small town, but we thrive off of tourism…” Scheetz said.

“It’d be good for the community.”

Scheetz also owns a small business in Wellsboro: Scheetz Sew Creative, which is part of how she became friends with Moore, who would come in looking for sewing supplies for her pelts.

Small businesses in Wellsboro struggled during the start of the COVID-19 pandemic, but business owners helped each other out.

“If we work together, we’ll all survive,” Scheetz said.

While Scheetz practiced her archery skills in Moore’s Sports Center, Moore herself sat at the counter, chatting up her regulars and drinking her own line of coffee. One such regular mentioned that Moore had driven him all the way to New York City to have a tumor removed. Scheetz corroborated that by saying Moore has been transporting her customers to doctor’s appointments for years.

Moore’s philanthropic nature does not stop there.

She is the Northeast Regional Director for Hunters Sharing Harvest, “which is an amazing program in Pennsylvania where we take venison donations, and we donate those to local food pantries,” Moore said.

Last year, Hunters Sharing Harvest donated around 191,000 pounds of venison.

“It’s a great program, and it just really shows the generosity of hunters…” she said.

Even her business is less about retail and more about education.

“[Training is] really more of what I do here,” she said. “It’s more of a platform for me to teach and showcase what I do.”

She hosts seminars and teaches local youth about predator control and wildlife conservation.

“The benefit of hunting all over the world is I get to see different scenarios of things that have happened to wildlife as a result of there not being the appropriate conservation efforts,” Moore said. “And, obviously, our encroachment on their territory affects them, but there are incidents of not managing, say, the fox population. If there’s an outbreak of rabies, that’s gonna wipe out an entire fox population.”

That is part of the reason why Moore is a “conservationist hunter”: Not hunting can be much more detrimental to local wildlife than stepping back and letting diseases run rampant.

“We’re seeing it with Chronic Wasting Disease (in deer)… It’s huge right now. It’s all over the news: People feeding deer, and then they all congregate at the same feed pile, and it’s transmitted through saliva…”

“The conservation side of that is we need to cut their numbers so that we’re not cross-contaminating,” she said.

This problem also comes up with mange in black bears. Another issue is predators coming into contact with people and pets, Moore said.

“There’s just so many reasons why conservation is important for all of the species out there, and not just for meat for our freezer because it’s a cultural thing, and whitetail hunting is part of our culture.”

Moore makes sure to use every part of the animal; her bear tallow soap, made from bear fat, is a local favorite.

Moore actually spent quite a bit of time away from Tioga County, but she made her way back to “…the only place I’ve ever thought of as my home…out there where I was safe and comfortable running around.”

“I wanted to kind of combine my conservation and hunting brand…and my retail store, and I thought, ‘Well, I’m just gonna go home and do that’ because I feel like I can be a greater asset in my hometown, and I wanted to be a bigger part of the community,” she said.

“I find that, the older you are when you walk back into it, the more you value your community.”

That is what she is most excited for during this season of “Alone.”

“It’s very important to me to involve my community in this whole adventure that I’m on because communities don’t just happen.”

New episodes of “Alone” premiere Thursdays at 9:30 p.m. on the History Channel.


Today's breaking news and more in your inbox

I'm interested in (please check all that apply)
Are you a paying subscriber to the newspaper? *

Starting at $4.62/week.

Subscribe Today