SWC Realty opens Williamsport office

There’s a new real estate player in the local area, a company making the most of local media to let prospective customers know it’s available and eager to help them find their dream homes.

SWC Realty was launched in Uniontown, but opened its local office in January, with five agents working out of the site at 1988 W. Third St., Williamsport.

“I want you to love where you live,” Missy Magargle, an SWC Realtor, said.

The marketing and the customer service are what sets SWC apart from other real estate agencies, according to Magargle and Realtor Susan Rowles.

“We aren’t just sticking a sign in your yard,” Rowles said.

Magargle said SWC Realty focuses on communications and marketing.

And the local business is off to a good start, with $1.6 million in sales in the first few weeks.

“We are working with everyone to help them find what they are looking for,” Rowles said.

The SWC marketing strategy includes extensive advertising in the Williamsport Sun-Gazette, Lock Haven Express, magazines, local shoppers, direct mail, as well as postcards, sales flyers and home guides.

“SWC recognizes the value of print media advertising,” Rowles said.

Digital marketing is also a big part of its marketing approach.

It includes social media advertising as well as partnering with real estate websites to point customers to photo galleries of available properties.

“We offer professional photography for listings,” Magargle said.

Rowles said SWC Realtors are familiar with the local market and are there to serve their clients.

“We are your neighbors, part of your community,” she said.

Scott Cavinee, SWC broker, noted that the key is the print advertising SWC has embraced.

He’s seen the difference it’s made in other SWC markets, including in Fayette County, where the company started five years ago.

“It was a fresh change for our local sellers,” he said. “The other agencies had stopped marketing homes except for the Internet. The other agencies had pretty much stopped print advertising.”

Cavinee said sellers simply can see the value of their advertising in print media.

“We just market your home better,” Magargle said. “We are just different in that we understand our clients.”

Rowles said it’s a sellers market in the area. With the housing inventory low, there are enough people looking to buy homes, she said.

Chances are, given the diversity of housing stock and communities, there is a home for just about any buyer’s needs, too.

Rowles and Magargle said they simply love being Realtors and helping their clients.

Rowles feels she best serves her clients by being a full-time agent.

Magargle said she became an agent a number of years ago after enduring a bad experience while trying to sell her own home.

“I had an agent who lacked the skills to do it properly,” she said. “It made me realize I could do it better. Now, I know what’s important from a buyer and seller’s perspective.”

She and Rowles believe it takes persistence, patience and hard work to properly move properties.

Turning to her colleague, Rowles said, “It’s not unusual to find Missy here till eight o’clock at night.”

Said Magargle: “It’s a lot of work, but you’ve got to love what you do.”

Educating the client, they said, is also important and just part of being a good Realtor.

“It’s not our job to convince you to buy a home,” Rowles said.

Rather, it comes down to finding that house where a client wants to live. Plans are in the works for SWC to offer first-time homeowner classes.

Cavinee feels the staff in place in the Williamsport office will provide excellent service for customers.

“We are excited about the Williamsport market,” he said. “We see it most similar to our market here in Uniontown.”

The business may be reached at 570-772-6800.