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LATHAM, N.Y. -- The NCAA Division III conference, which was formerly known as the North Eastern Athletic Conference (NEAC), has unveiled not only a new name, but also a brand-new logo and website and will be known as United East.
"This is a monumental day for our conference as we begin a new era as the United East," said United East Commissioner Stephanie Dutton. "Our new identity is a true reflection of our membership and our core values. As a conference that serves as the home for a diverse group of institutions, we have a mark that clearly conveys our desire to continually rise upward together as a united group."
Beginning in early February 2021, the conference paired up with Skye Design Studios to help develop a new identity that would elevate the look and feel of the conference as a whole. With help from all nine core member institutions, a decision was made to instill a name change as to better represent the true identity of the conference. The name "United East" rose to the forefront as it describes our conference's commitment to collaborate on a shared mission in a diverse environment while also still giving a nod to the geographical placement of the member schools.
"I would like to thank our Assistant Commissioner Sam Carges for his tireless efforts in serving as the point person for this project and all of our member institutions for being engaged, open, and excited throughout this process," added Dutton. "But this rebrand would not have been possible without the leadership and creativity of Skye Design Studios. Between Skye’s outstanding work and the insight of our conference members, our vision for the future came to life in a way that fulfilled our goal of developing a modern look that would set us apart."
The United East Conference is home to nine member institutions of which compete at the highest level of NCAA Division III athletics. Founded in 2004 as the North Eastern Athletic Conference, the United East has seen its membership evolve to one that now encompasses schools in Maryland, New York, Pennsylvania and the District of Columbia.
The nine core members consist of Gallaudet University, Lancaster Bible College, Pennsylvania College of Technology, Penn State Abington, Penn State Berks, Penn State Harrisburg, St. Mary's College of Maryland, SUNY Morrisville and Wells College