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Cami Mahaffey, broker of RE/Max West Branch, brings two decades of experience in the ever-fluctuating real estate industry to achieve what she finds to be the most rewarding part of the job: "I really just like helping clients achieve their dreams of owning a home," she said.
Re/Max West Branch specializes in residential, commercial and luxury real estate. They help sellers price and market their properties effectively while helping buyers in finding their dream home. RE/MAX agents pride themselves on smooth communication and negotiation with everyone involved in the often complicated real estate business.
"Working in real estate for two decades provides great opportunities for personal and professional growth," Mahaffey said. "Over time, I have expanded my knowledge, developed new skills, and become an expert in the real estate industry. This constant learning and growth can be personally fulfilling and it gives my clients and other agents in my office the competitive edge."
The real estate market is notoriously in flux, so it requires someone of Mahaffey's experience to be able to navigate successfully. Over the years, she has watched this market shift and turn, but one of the biggest changes she saw was the buyers themselves.
"There's been a shift in buyer behavior," Mahaffey said. "Buyers are increasingly relying on online resources to search for properties, compare prices, and gather information about neighborhoods. They are more informed and take their time before making a purchase decision."
As with every industry, the COVID-19 pandemic has changed the demand, the buyers, the sellers, and nearly every aspect of real estate.
"COVID-19 has accelerated the trend of remote work and flexible living arrangements," Mahaffey said. "The ability to work from anywhere has fueled the rise of suburban and rural real estate markets, as people seek larger homes and access to nature."
But no matter what iteration the real estate market is in, RE/MAX has been there to help sellers and buyers alike. "We are going to continue to provide exceptional service and achieve high levels of client satisfaction," Mahaffey said. "With the real estate industry becoming increasingly influenced by technology, I hope for the RE/MAX brand to stay at the forefront of innovation."