Trending
When Jayme Sherman's mother, the owner of Hilsher Graphics, unexpectedly passed away in May of 2022, the difficult decision was made to close the doors of the family-business after 50 years.
"I was the sales representative for our company and after closing was announced, several customers expressed their concerns about their future design and printing needs," Sherman, the owner of Hilsher Designs, said. "I valued the connections I made over the years and really didn't want to see our customers stranded."
Sherman was motivated by these conversations to create her own graphic design company. Both graphic artists were on board.
"From there, it was an easy decision to create Hilsher Designs," Sherman said. "Many customers followed me on my new adventure and several have found their way back. I'm very lucky to keep part of the family business open, just in a new light."
Hilsher Designs, officially formed in the late summer of 2022, specializes in graphic design with a focus on logo creations, print design, social media graphics, and digital advertising.
"We can coordinate all of your printing needs as well," Sherman said. "A printer will be selected based upon the best price and project timeline. From the initial quote, to sending print-ready files and handling postage, shipping and delivery ... we've got you covered from start to finish."
Sherman worked with her family at Hilsher Graphics beginning in middle school in the shop during her summers off.
"It was mainly in the mornings, working in the Bindery Department," she said. "I went away to college in New York but ended up moving back to the area in February 2014 and started working at the shop."
Since being in business, Sherman has enjoyed re-connecting with customers and meeting new ones. "It's been fun networking and getting our name out in the community to let others know of our services and how we can help their business," she said. "Most importantly, working alongside my graphic artist, Lori Wagner, has been the best part of all. I couldn't do it without her. She is an amazing artist and has been working in the industry for over 20 years."
When Sherman originally began Hilsher Designs, she didn't offer printing services, but given her background in the printing business, she realized it was something she should start offering to customers. "And I am so glad I did," Sherman said. "I'm able to support local printers and be able to play my part in keeping the print industry alive."
Looking ahead to the next year, Sherman said she would like to grow the business and eventually bring on a new full-time employee.
"One of my business goals is to remind people to keep your graphic design and printing needs local as much as possible," Sherman said. "Always shop local and support small businesses. Don't always go to major websites that pop-up first on your Internet search. Take a little more time to look into local and surrounding businesses for your needs. This mentality helps businesses in small communities thrive."