For 10 years, beginning in 2025, the Community Arts Center (CAC), which is owned and operated by the Pennsylvania College of Technology, will be known as the Journey Bank Community Arts Center following approval by the college’s Board of Directors.

Earlier this year the Arts Center had issued a request for naming rights proposal to help it “continue to meet the economic, cultural and community-focused mission, while potentially reaching an even wider audience,” according to information from Penn College.

“The Community Arts Center is a staple to the city of Williamsport and our greater community,” said Penn College President Dr. Michael Reed.

“The college has owned CAC for over 30 years. As part of the CAC’s sustainability efforts, the

college recently published an RFP for the 10-year naming rights of the CAC for a minimum of $1 million,” Reed said.

Once the board approved the request, the college’s senior administration will now negotiate a contract that will include a 10-year, temporary renaming of the center, he said. The new name change will be official July 1, 2025.

Since it opened in 1993 after having undergone a complete renovation and restoration from its days as the Capitol Theatre, the CAC has attracted approximately two million patrons for high-quality professional performances by nearly 2,000 artists from around the world, a release from the college stated. The historic venue can seat approximately 2,100 people, making it the largest cultural facility in the north central part of the state. It also serves as an “economic engine for the hospitality, travel and tourism industries and as a recruiting tool for local business and industry,” according to the statement from the college.

“This significant partnership support from Journey Bank will benefit the Community Arts Center by helping to ensure its long-term sustainability and ongoing relevance,” Reed said.

“The local and regional communities, and beyond, benefit substantially from having a thriving cultural cornerstone like the Arts Center offering patrons high-quality live performances as well as diverse arts and educational programming,” he said.

“As a community bank, local reinvestment is at the core of our mission,” said Lance Diehl, president & CEO of Journey Bank.

“Partnering with the Community Arts Center aligns with that mission and our long-standing commitment to supporting programs and education initiatives that keep music and the performing arts alive in our schools and across our communities,” Diehl added.

Benefits for the bank include extensive signage placement, including a new external digital marquee at the Arts Center’s main entrance and logo presence throughout the facility.

It also offers acknowledgement in news in marketing efforts in various platforms as well as promotion during public events and corporate use of the facility when available, the news release stated.

“We look forward to this unique opportunity that we believe will help build up our community and contribute to the growth and vitality of our local economy,” said Rob Glunk, executive chairman of Journey Bank.